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I have been reading lots of article about white hat and black hat SEO technique, anyway, i guess i just post whatever i have learned

What is White hat? White hat SEO is a good guy technique. It consists of techniques used to get higher search rankings that are legal and ethical. It generally consist of

1. Writing good and unique content Content is king, infact, the best way to keep your reader is to have good content in your website and keep updating it frequently, well, this is what I do with this site, using pure white hat strategy. Google love content

2. Link exchange In order to have high page rank, link exchange is very important. But this doesnt mean to link exchange with crappy junk site but to get link exchange from related, high ranking website.

3. Submitting URL to major search engine

4. Posting good comment and opinion with your website on your signature on other good popular website

5. Optimize your site for your target audience, not for the search engines In other word, try to optimize yoursite to give your target audience what they really want, not optimize only for search engine bot

6. Program your site to be crawler-friendly Use wordpress if you dont know how

7. Submit press release If you got really good and unique news or article, you should submit your article to the public

8. Create RSS feeds for your website Pros and Cons for White hat technique?

Pros: You only need to focus on the content instead of technique that attack search engine weakness. In the long runs, it will have long term values. And you never need to have any fear that google will banning your site if you follow their rule and regulation.

cons: You will get traffic very slow, and you need to update frequently and consistenly for a very long period of time

What is Black hat? Black hat is bad guy technique. It consists of techniques used to get higher search rankings that are illegal, unethical, or annoying . It generally attack the weakness of search engine. Below is some of the technique used

1. keyword stuffing packing long list of keyword that have no meaning in the website in order to get high ranking in search engine

2. Invisible text packing long list of invisible keyword in the website that fool the search engine spider thinking that it is keyword rich.

3. doorway pages buiding a fake page purely for search engine spider where user can never see

4.link farm building website with no content and full with affiliate link

5. Article miner building website that fetch article from article directory automatically without any original content

6. spamming comment on other people blog Spamming advertisement on other people blog

7. spamming email

8. cloaking A website that showing content from different URL in a frame. The search engine spider one webpage, the visitor see another.

9. tricky redirect Redirect visitor to unwanted site. For example, you go to google and search for “basketball”, you click on one of the search result, and you been redirect to a porn site

10. force click website with sneaky pop up that force you to click on its advertisement

11. internal domain linking Create hundred of domain that linking to each other

Pros and Cons for black hat technique?

Pro: yeah, if do it correctly you can get your site in high ranking and gain many visitors within weeks, and can earn some quick cash fast. I have personally seen some crappy website with only picture and no other things to click except the ad, so i clicked the ad…..Blackhat technique such as article miner can even create website and updating it with new article automatically for you. In other word, you can save a lot of time.

cons: you need to update and upgrade your technique frequently or your site will get banned sooner or later. In other word, using blackhat technique is only short term wise.

About the Author

For more information, please visit my blog at www.phupang.com/blog

This article gives an overview of basics of search engine optimization:IntroductionPage RankComponents of SEOConclusion

IntroductionSearch engine optimization (SEO) is an online marketing strategy which is used to increase a Web site’s visibility to the millions of people who look for information and various services on the Internet with the help of different search engines available on the internet. Search engine optimization helps rank your company/website among the top search results for a given query/keywords. This can dramatically increase traffic to your Web site and establish a Web presence for your practice. Among other things, SEO involves optimizing the page structure and layout of your website and the text that appears on it, as well as gaining links to your website from other websites, to help make it popular with search engines. Since the number of Web sites on the Internet increasing at an exponential rate, gaining top positions in search engine rankings allows you to market your company in a very powerful and effective way. Page RankPageRank is in some ways related to link popularity, but the calculation is dependant on the quality and strength of the links your site obtained, not just the number of links. So, first question that comes into your mind is how does one go about building and increasing their Page Rank?. It is not as difficult as some may think, but surely require some research and effort.

Types of Linking: Internal linking : This also plays a factor in the Page Rank of the pages within a site. The linking structure within the site should follow the themed approach to internal linking, which stresses importance on minimizing linking between 2nd and 3rd level directories and pages. Since the internal linking of your site plays a factor, not in increasing PR, but in sharing the PR of the site, and the dilution of your keyword strength and theme, it is important to review the internal linking structure of your site. Then there are modifications that could be made to improve the site’s internal linking. External linking : is the largest factor in determining PageRank, and is the place where you have the least control. There is no way to force another web master to link to your site, especially when they already have a high PageRank. For this reason and many more, increasing your PageRank is difficult, but important nonetheless. When contacting other websites to link to your site in the attempt to build and increase your Page Rank, these web pages that you are requesting a link from should be relevant and of the same theme and market of the page that you are requesting they link to. Perform a search for your target keyword in Google, ODP, and Yahoo to start, and check the top 40 ranking sites. contact them and request that they link to your site. Be prepared for them to ask for a reciprocal link. Your website and pages within your site must meet certain criteria for this to work, with one piece being the most important: the site and pages within your site must be quality content that people will actually want to link up to. This is one of the basic points of Components: There are three major components of search engine optimization that you should keep in mind and incorporate into any design, written Web page content, coded HTML, and programming scripts for your site.

1. Keywords and Phrases ? To optimize your site, you must strategically select and place words or phrases into your Web page content and specific HTML tags - the areas from which search engines grab words and phrases to build their indices. If you want your target audience to find your site through a search engine, your Web pages must contain keywords or keyword phrases that match the search queries of your target audience. Often, there are multiple words or phrases that mean the same thing. From an SEO standpoint, it is important to include all the words or phrases your target audience may use in their searches. The closer the match between your Web site’s content’s keywords and phrases with those terms, the higher you will be ranked in a result set.

2. Web Site Structure and Page Layout ?The way you structure your site and design your Web page layout will have a large impact on your site’s search engine ranking. This includes how you serve your Web pages (e.g., as static HTML or XHTML pages or dynamically from a database or Web script), the directory structure of your site, the names of your site’s directories and individual HTML or XHTML files, and the URLs you choose when selecting your domain names. Also, each Web page on your site needs to be optimized individually to most effectively present the content it contains to the search engines. Thus, the elements of a page’s layout, including navigation, site maps, graphics and multimedia elements such as Flash and QuickTime movies, need to be placed correctly on every Web page. Using W3C Web standards such as XHTML and CSS can allow you to place unique content for a given page above its navigational elements, while at the same time reducing the file size of these Web pages. Other factors that affect a Web site’s ability to be successfully indexed are the use (and sometimes non-use) of Image Maps, Frames, JavaScript and, most importantly, your Web page title tags.

3. Web Pages Popularity ? Putting up a Web site is not enough to market your company competitively on the Internet. For your target audience to find you, your Web site needs to be found easily by search engine spiders/crawlers and then to be ranked well in search engine results sets for the keywords and phrases you have selected and placed in the content of your Web site. Conclusion The process of SEO is not easy to tackle, largely because so many pieces of a site factor into the final results. Promoting a site that writers on the web are unlikely to link to is as deadly as creating a fantastic website no one will see. SEO is also a long-term process, both in application and results - those who expect quick rankings after completing a few suggestions in this guide will be deeply disappointed. Search engines can often be frustratingly slow to respond to improvements that will eventually garner significant boosts in traffic. To make your site the best site, adhere strictly to these guidelines:

1. Unique Content

2. Search engine friendly layout and structure

3. Link-Friendly Formatting

4. Site Monetization Plan

ABOUT THE AUTHOR

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SEO = Search Engine Optimization

Search Engine Optimization is the process of scientifically tweaking a particular website’s pages in order to get a good rank from major search engines for a competitive keyword or group of keywords.

SEM = Search Engine Marketing

Search Engine Marketing is one effective example Internet Marketing that involves search engine optimization. This involves planning and executing right methods to target and get quality traffic to a particular website and convert this traffic into sales or signups.

SEO Specialist = Search Engine Optimization Specialist

Previously called Search Engine Optimizers (SEO) but revised to SEO Specialist to give way and prohibit confusion with search engine optimization as SEO. This term is use to describe a professional practitioner performing effective search engine optimization procedures.

SEM Specialist = Search Engine Marketing Specialist

Term used to describe a professional that analyzes a certain website and recommend a particular procedure to perform in order to get the desired traffic and sales.

White Hat Procedure

Search Engine Optimization procedure that comply with search engines rules. Also know as ethical procedure.

Black Hat Procedure

Search Engine Optimization procedure that did not comply with search engine rules. Widely used by many SEO specialist to get a good rank in a shorter period of time. Effective but very dangerous procedure that may cause a certain website removed from major search engine’s database.

About the Author

Operator of SEM | SEO Philippines
Free online seo tutorial

Popular Real Estates Directory
International list of popular real estates.

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Search Engine Optimization means trying to get more visitors to see your website. Working on sites such as Poetseers and Write Spirit I have learnt a few things through trial and error. I am not a professional SEO but I have no products to sell these are my suggestions on things that have worked for me.

1. Choose titles words carefully. E.g a page “love” is unlikely to get any traffic from Google, there is too much competition. Creating a page called “Rumi love poems” has a much better chance of getting traffic because it is more specific

2. Getting External Links from other sites. This is very helpful for the website. It boosts its page rank. However Google is clever; it rates the quality of links. 100 links from sites who only have listings of link pages (a link farm) is pretty much useless. Getting a link in the middle of text from a good quality website with high PR is the most useful.

3. The link should be generally from related sites. A poetry site needs links from other sites. A link from Bob’s Bingo is not much use.

4. Links should be natural it is not good to get 100 LINKS at once. Google thinks you’ve cheated. It should be a gradual process of e.g 1 a week or 1 a month. Generally buying links is not recommended, Google hates things that look like cheating. At worst your site may begin to attract penalties.

5. Links to the home page is best, but links within the site are still good.

6. Add unique content on a regular basis. This is very important and valuable to a website. It is also useful to add fresh material to the home page. There’s no short cut to getting good rankings, at the end of the day you do need to have good material

7. Pages benefit from having relevant external links. E.g. A page about the poetry of Sri Aurobindo would benefit from having links to other sites about Sri Aurobindo. It is best to link to established sites with high PR (Page Rank). Linking to sites with PR = 0 is not good.

There are many rules and suggestion but the most important thing is that if your site has good unique content then it will do well, because people will be inspired to link to it without you asking. It is hard to get high rankings artificially and impossible to get high rankings overnight, it is a gradual process.

About the Author

Richard is an economics teacher in Oxford and works on various websites such as Sri Chinmoy Songs Richard is a member of the Oxford Sri Chinmoy Centre and is also a good UK cyclist.

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Search engine optimization seems difficult to many but with a little patience and work it’s really not that hard to pick up. In doing so you can save hundreds of dollars, and get the same results as the professionals do. You will probably get better results from highly qualified professionals, but you should definitely perform these do-it-yourself actions first. Once you’ve done some of this kind of work it will be easier to determine if a professional is worth his/her salt.

Basic SEO is very simple and easy - all it takes is the willingness to put in the work. Once you know the ropes, it’s not that difficult though it can be time consuming. The content of your website the focus of what SEO is all about. Here are the top points to think about when you’re doing it yourself.

1. You will start by registering a domain name, which should reflect what your site about. Keep it short, as long as it’s somehow related to your site. Being more specific can help. You could choose to name the page after one of your products or services, for example. Another method is to get a sub domain of a popular domain. This will generally help you get indexed more quickly though it will not appear quite as professional to your visitors. There is a trade of here, sub domains are quicker (and generally cheaper), but domain names are more memorable, and, in the long run, better for your indexing.

2. The next thing you should look at is your page’s title (i.e. the HTML title tag), which is critical in letting search engines see what the page is about, and is the first item looked at by search engines to determine your relevance. You should put your most important keywords in your title tags - you don’t need to worry about singular or plural forms as search engines account for these changes in most cases. Whatever you do, don’t call your home page ‘Home’ - make the title a mini-description of the page.

3. The two primary meta tags aren’t as important as they used to be, but the description tag is still used by some search engines to display information about your website to users and help them decide whether they’ve found what they are looking for. Not all search engines bother with this, though most will put some bearing on it (even if it is minuscule).

For very short descriptions the alt tag can be used. Alt tags let you describe an image or graphic file - they’re the pop-up descriptions that appear when you hover your mouse over a graphic, or when the graphic can’t be downloaded for whatever reason.

Text within comment tags is never displayed on the page - it is used by coders and designers to remind them of what that part of the page is for. Some coders used to put lots of keywords in the comment tags, so that they would be seen by search engines but not users, but search engines have now stopped paying attention to any text that isn’t seen by the user. Keep this in mind when trying to post invisible text (i.e. white text on a white background). This kind of behavior can get you banned from a search engine.

4. Having keyword density in all of your content is good, but keep in mind that each search engine has its own requirements when it comes to how many times that a keyword or phrase should be in the content for the page to be relevant. Somewhere between 5 and 8 percent is a roughly optimal level - but this isn’t always possible, and you shouldn’t force it. Don’t overdo it, or the search engines might mark you down.

5. Many search engines judge web page importance on the number and quality of incoming links from other sites. You should link to some related sites, but not too many. Don’t overdo incoming links either, and keep them related your site’s content. It’s also good to get sites to use your keywords as the text of these links.

Using the above advice will see you gaining some very good first page rankings, it just takes a little effort and work!

About the Author

Chris Taylor - CEO Catdynamics, author, marketing & SEO Specialist.

Search Engine Optimization Training - How To Sky Rocket Your Search Engine Rankings In “Less Than 60 Days!