SEO - List of White hat SEO VS Black hat SEO technique
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I have been reading lots of article about white hat and black hat SEO technique, anyway, i guess i just post whatever i have learned
What is White hat? White hat SEO is a good guy technique. It consists of techniques used to get higher search rankings that are legal and ethical. It generally consist of
1. Writing good and unique content Content is king, infact, the best way to keep your reader is to have good content in your website and keep updating it frequently, well, this is what I do with this site, using pure white hat strategy. Google love content
2. Link exchange In order to have high page rank, link exchange is very important. But this doesnt mean to link exchange with crappy junk site but to get link exchange from related, high ranking website.
3. Submitting URL to major search engine
4. Posting good comment and opinion with your website on your signature on other good popular website
5. Optimize your site for your target audience, not for the search engines In other word, try to optimize yoursite to give your target audience what they really want, not optimize only for search engine bot
6. Program your site to be crawler-friendly Use wordpress if you dont know how
7. Submit press release If you got really good and unique news or article, you should submit your article to the public
8. Create RSS feeds for your website Pros and Cons for White hat technique?
Pros: You only need to focus on the content instead of technique that attack search engine weakness. In the long runs, it will have long term values. And you never need to have any fear that google will banning your site if you follow their rule and regulation.
cons: You will get traffic very slow, and you need to update frequently and consistenly for a very long period of time
What is Black hat? Black hat is bad guy technique. It consists of techniques used to get higher search rankings that are illegal, unethical, or annoying . It generally attack the weakness of search engine. Below is some of the technique used
1. keyword stuffing packing long list of keyword that have no meaning in the website in order to get high ranking in search engine
2. Invisible text packing long list of invisible keyword in the website that fool the search engine spider thinking that it is keyword rich.
3. doorway pages buiding a fake page purely for search engine spider where user can never see
4.link farm building website with no content and full with affiliate link
5. Article miner building website that fetch article from article directory automatically without any original content
6. spamming comment on other people blog Spamming advertisement on other people blog
7. spamming email
8. cloaking A website that showing content from different URL in a frame. The search engine spider one webpage, the visitor see another.
9. tricky redirect Redirect visitor to unwanted site. For example, you go to google and search for “basketball”, you click on one of the search result, and you been redirect to a porn site
10. force click website with sneaky pop up that force you to click on its advertisement
11. internal domain linking Create hundred of domain that linking to each other
Pros and Cons for black hat technique?
Pro: yeah, if do it correctly you can get your site in high ranking and gain many visitors within weeks, and can earn some quick cash fast. I have personally seen some crappy website with only picture and no other things to click except the ad, so i clicked the ad…..Blackhat technique such as article miner can even create website and updating it with new article automatically for you. In other word, you can save a lot of time.
cons: you need to update and upgrade your technique frequently or your site will get banned sooner or later. In other word, using blackhat technique is only short term wise.
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